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Celebrity in China$
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Louise Edwards and Elaine Jeffreys

Print publication date: 2010

Print ISBN-13: 9789622090873

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622090873.001.0001

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China's Celebrity Mothers: Female Virtues, Patriotism and Social Harmony*

China's Celebrity Mothers: Female Virtues, Patriotism and Social Harmony*

Chapter:
(p.44) (p.45) 3China's Celebrity Mothers: Female Virtues, Patriotism and Social Harmony*
Source:
Celebrity in China
Author(s):

Yingjie Guo

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789622090873.003.0003

One of the most publicized state projects to establish and promote exemplary motherhood as a means to encourage moral regeneration and social harmonization is China's 10 Outstanding Mothers campaign conducted in 2006. Women with a select range of desirable attributes were projected to national fame and achieved a form of state-sponsored celebrity through extensive publicity. This chapter assesses the utility of the 10 Outstanding Mothers campaign and the Party-state's effort to capitalize on the celebrity effect in order to promote social cohesion.

Keywords:   motherhood, moral regeneration, social harmonization, 10 Outstanding Mothers campaign, celebrity effect

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