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Frames of AnimeCulture and Image-Building$
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Tze-Yue G. Hu

Print publication date: 2010

Print ISBN-13: 9789622090972

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622090972.001.0001

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Postwar Japanese Animation Development and Toei Animation Studio*

Postwar Japanese Animation Development and Toei Animation Studio*

(p.76) (p.77) 5 Postwar Japanese Animation Development and Toei Animation Studio*
Frames of Anime

Tze-Yue G. Hu

Hong Kong University Press

This chapter primarily focuses on the post-Second World War industrial development of Japanese animation and the medium's expressive symbolic role in postwar nation-building. It examines the production background of Hakujaden (White Snake Tale, 1958) and examines the circumstances of its making, especially in light of a post-Second World War era and Japan's conviction to rebuild a new image of itself. It also utilizes the “concept of performativity” in discussing the “collective stagy operations” of Toei Animation Studio which promoted itself as “Asia's largest animation studio.”

Keywords:   post-Second World War, industrial development, Japanese animation, Hakujaden, White Snake Tale, performativity, Toei Animation Studio

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