This book examines anime, the popular Japanese form of animation. It analyzes in detail the historical growth of the medium-genre, its essential ties with an innate socio-cultural environment from which it originates, and the internal and external agencies which participate in advancing its popularity. It also focuses on the modernization experience of the Japanese which provides centrifugal force in nurturing the emergent strength of the medium-genre and its widespread acceptance and communicative usage within the Japanese society. Anime is considered as a “medium-genre” because it has acquired unique recognizable characteristics, such as character design, background presentation, origins of storylines, production work practices, channels of distribution, and kinds of audienceship.
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