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New Television, Globalisation, and the East Asian Cultural Imagination$
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Michael Keane, Anthony Y. H. Fung, and Albert Moran

Print publication date: 2007

Print ISBN-13: 9789622098206

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622098206.001.0001

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New Television

New Television

Chapter:
(p.190) (p.191) 12 New Television
Source:
New Television, Globalisation, and the East Asian Cultural Imagination
Author(s):

Michael Keane

Anthony Fung

Albert Moran

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789622098206.003.0012

Adaptation has become the prime currency of contemporary television markets, particularly when ideas are transferred across cultural borders. The need to create compelling content has remained central, even if the adaptations in question have frequently taken advantage of limited international copyright protection. The key issue is the relationship between novelty, industry volatility, and consumer attention in this current age of adaptation. This final chapter draws together a number of threads that have a direct bearing on the future of television.

Keywords:   adaptation, television markets, copyright protection, consumer attention, television

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