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New Television, Globalisation, and the East Asian Cultural Imagination$
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Michael Keane, Anthony Y. H. Fung, and Albert Moran

Print publication date: 2007

Print ISBN-13: 9789622098206

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622098206.001.0001

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Rethinking Structures of Dominance, Translation Effects, and Export Models

Rethinking Structures of Dominance, Translation Effects, and Export Models

Chapter:
(p.39) 3 Rethinking Structures of Dominance, Translation Effects, and Export Models
Source:
New Television, Globalisation, and the East Asian Cultural Imagination
Author(s):

Michael Keane

Anthony Fung

Albert Moran

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789622098206.003.0003

This chapter examines the strategies for export growth and the role of TV franchises and formats in extending audio-visual markets. It begins with a discussion on some of the inherent problems within the political economy of media tradition when it is applied to East Asia, and offers new ways of thinking through processes of cultural translation and exchange. This leads to the five-stage model of export growth: clusters, niche, franchising, cloning, and de-territorialization.

Keywords:   export growth, TV franchises, audio-visual markets, East Asia, clusters, niche, franchising, cloning, de-territorialization

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