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Professional CommunicationCollaboration between Academics and Practitioners$
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Winnie Cheng and Kenneth C. C. Kong

Print publication date: 2009

Print ISBN-13: 9789622099654

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622099654.001.0001

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Indirect Requests in Korean Business Correspondence

Indirect Requests in Korean Business Correspondence

Chapter:
(p.93) 6 Indirect Requests in Korean Business Correspondence
Source:
Professional Communication
Author(s):

Yeonkwon Jung

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789622099654.003.0006

In business and in other goal-oriented activities, politeness proves to be of great significance since, for example, a buyer will not react favorably to a seller's offer if the seller is not polite. Also, politeness enables both ends of the transaction to develop trust and respect so that long-term business relationships may be established and maintained. This study examines how Korean business professionals utilize politeness strategies in business correspondence to achieve successful results. In the business context, requests are made when the requested act is perceived to have favorable effects on the business. In some cases, businesses cannot proceed if requests are not performed. Specifically, the chapter focuses on politeness strategies since these signify the most important and common speech act in terms of business.

Keywords:   politeness, politeness strategies, business correspondence, business relationships

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