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Where There Are Asians, There Are Rice Cookers
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Where There Are Asians, There Are Rice Cookers: How “National” Went Global via Hong Kong

Yoshiko Nakano


This book focuses on the electric rice cooker and the impact it has had on the lives of Asian people. This account of the rice cooker's globalization aims to move away from Japan-centric perspectives on how “Made in Japan” products made it big in the global marketplace, instead choosing to emphasize the collaborative approach adopted by one Japanese manufacturing giant and a Hong Kong entrepreneur. The book also highlights the role Hong Kong, as a free port, played in the rice cooker's globalization and describes how the city facilitated the transnational flow of Japanese appliances to Southea ... More

Keywords: electric rice cooker, Asian people, globalization, Japan, collaborative, Hong Kong, transnational flow, Japanese appliances

Bibliographic Information

Print publication date: 2009 Print ISBN-13: 9789888028085
Published to Hong Kong Scholarship Online: September 2011 DOI:10.5790/hongkong/9789888028085.001.0001


Affiliations are at time of print publication.

Yoshiko Nakano, author
University of Hong Kong