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English in SingaporeModernity and Management$
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Lisa Lim, Anne Pakir, and Lionel Wee

Print publication date: 2010

Print ISBN-13: 9789888028436

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789888028436.001.0001

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Hybridity in ways of speaking: The glocalization of English in Singapore

Hybridity in ways of speaking: The glocalization of English in Singapore

Chapter:
(p.109) 5 Hybridity in ways of speaking: The glocalization of English in Singapore
Source:
English in Singapore
Author(s):

Lubna Alsagoff

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789888028436.003.0005

This chapter examines the reconceptualization of Singlish and the so-called glocalization of English in Singapore. It proposes a model of variation of English in indigenized contexts, originally conceived as the Cultural Orientation Model (COM), which explains variation in relation to the global-local contrast of the cultural orientations of speakers. It suggests that glocalization offers a dynamic orientation for understanding the ways in which people appropriate English for their own purposes, but who are at the same time constrained by institutional discourses and policies favouring standardization and conformity.

Keywords:   Singlish, English language, Singapore, glocalization, COM, indigenized texts

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