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Desiring Hong Kong, Consuming South ChinaTransborder Cultural Politics, 1970-2010$
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Eric Kit-wai Ma

Print publication date: 2011

Print ISBN-13: 9789888083459

Published to Hong Kong Scholarship Online: May 2012

DOI: 10.5790/hongkong/9789888083459.001.0001

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Transborder visuality: Visual exchanges between Hong Kong and South China

Transborder visuality: Visual exchanges between Hong Kong and South China

Chapter:
(p.65) 4 Transborder visuality: Visual exchanges between Hong Kong and South China
Source:
Desiring Hong Kong, Consuming South China
Author(s):

Eric Kit-wai Ma

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789888083459.003.0005

This chapter summarizes the history of transborder imaginations of South China and Hong Kong by examining the production processes of media representations in which Hong Kong visual producers have changed from the role of a ‘teacher’ in the 1970s to the role of a ‘co-producers’ in the 2000s. This interplay is a form of ‘transborder visuality’, which refers to the transfer of visual culture from one geographic location to another. It can be seen as a crucial nexus of cultural globalization at a time when China is catching up with the developed world. Applying the concept of ‘image apparatus’ helps us better understand the complicated nerves, nodes, and social networks that facilitate the production of modern, flexible, and sophisticated visual images in the global visual economy.

Keywords:   South China, Hong Kong, visuality, transborder imaginations, cultural globalization, social networks, nodes, visual economy, images

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