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Boys' Love, Cosplay, and Androgynous IdolsQueer Fan Cultures in Mainland China, Hong Kong, and Taiwan$
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Maud Lavin, Ling Yang, and Jing Jamie Zhao

Print publication date: 2017

Print ISBN-13: 9789888390809

Published to Hong Kong Scholarship Online: January 2018

DOI: 10.5790/hongkong/9789888390809.001.0001

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Chinese Danmei Fandom and Cultural Globalization from Below

Chinese Danmei Fandom and Cultural Globalization from Below

Chapter:
(p.3) 1 Chinese Danmei Fandom and Cultural Globalization from Below
Source:
Boys' Love, Cosplay, and Androgynous Idols
Author(s):

Ling Yang

Yanrui Xu

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789888390809.003.0002

By tracing the trajectory of Chinese danmei fandom in the past two decades, this chapter explores the possibility of danmei as a model of grassroots globalization. The chapter focuses on three key aspects of Chinese danmei fandom: the establishment of online and offline infrastructures, the formation of different danmei circles, and the emergence of a women-dominated online public sphere. The authors seek to use the example of danmei fandom to challenge the masculinized, top-down model of thinking about transnational cultural flows that overemphasizes national origin, the industrial player, the official economy, and the competition for soft power at the expense of other glocalized, noninstitutionalized, nonprofit, noncompetitive ways of cultural exchange.

Keywords:   Cultural Globalization, Danmei, Danmei Circles, Infrastructures of Fandom, Online Public Sphere

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