China’s Celebrity Entrepreneurs: Business Models for ‘Success’
China’s Celebrity Entrepreneurs: Business Models for ‘Success’
This chapter describes three “model” business personas—Wang Shi, Ma Yun, and Yan Jiehe—and their routes to success, beginning with an examination of the ways in which the Chinese media portrays the “celebrity entrepreneur” in print and through television talk shows and reality television. It argues that the practice of speaking about these celebrity entrepreneurs, and repeatedly listening to them speak through the media as they recount their paths to success and personal experiences, is a means of narrativizing new national subjects for the market economy.
Keywords: business personas, Wang Shi, Ma Yun, Yan Jiehe, celebrity entrepreneur, entrepreneur
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