China’s Internet Celebrity: Furong Jiejie
China’s Internet Celebrity: Furong Jiejie
This chapter considers the new phenomenon of “Internet celebrity” in the People's Republic of China (PRC), taking the unprecedented rise of female celebrity blogger “Furong Jiejie”, also known as “Sister Hibiscus” or “Sister Lotus”, as a case study. It first provides a synopsis of Furong Jiejie's story, summarizing the events leading to her attainment of celebrity status. It then considers the environment that made it possible for Furong Jiejie to become a celebrity in the first place. It also considers the factors at play in creating demand for internet celebrities such as Furong Jiejie, and highlights how Furong Jiejie helped create ongoing external interest in her public persona through her own efforts. It concludes with a brief discussion of what Furong Jiejie's story has to tell us about celebrity, both in the Chinese context and in relation to broader discourses on celebrity.
Keywords: Internet celebrity, celebrity blogger, Furong Jiejie, Sister Hibiscus, Sister Lotus
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