China's Celebrity Mothers: Female Virtues, Patriotism and Social Harmony*
China's Celebrity Mothers: Female Virtues, Patriotism and Social Harmony*
One of the most publicized state projects to establish and promote exemplary motherhood as a means to encourage moral regeneration and social harmonization is China's 10 Outstanding Mothers campaign conducted in 2006. Women with a select range of desirable attributes were projected to national fame and achieved a form of state-sponsored celebrity through extensive publicity. This chapter assesses the utility of the 10 Outstanding Mothers campaign and the Party-state's effort to capitalize on the celebrity effect in order to promote social cohesion.
Keywords: motherhood, moral regeneration, social harmonization, 10 Outstanding Mothers campaign, celebrity effect
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