Jump to ContentJump to Main Navigation
Celebrity in China$
Users without a subscription are not able to see the full content.

Louise Edwards and Elaine Jeffreys

Print publication date: 2010

Print ISBN-13: 9789622090873

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622090873.001.0001

Show Summary Details
Page of

PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2022. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 30 June 2022

China's Celebrity Mothers: Female Virtues, Patriotism and Social Harmony*

China's Celebrity Mothers: Female Virtues, Patriotism and Social Harmony*

(p.44) (p.45) 3China's Celebrity Mothers: Female Virtues, Patriotism and Social Harmony*
Celebrity in China

Yingjie Guo

Hong Kong University Press

One of the most publicized state projects to establish and promote exemplary motherhood as a means to encourage moral regeneration and social harmonization is China's 10 Outstanding Mothers campaign conducted in 2006. Women with a select range of desirable attributes were projected to national fame and achieved a form of state-sponsored celebrity through extensive publicity. This chapter assesses the utility of the 10 Outstanding Mothers campaign and the Party-state's effort to capitalize on the celebrity effect in order to promote social cohesion.

Keywords:   motherhood, moral regeneration, social harmonization, 10 Outstanding Mothers campaign, celebrity effect

Hong Kong Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .