Celebrity Philanthropy: The Cultivation of China's HIV/AIDS Heroes
Celebrity Philanthropy: The Cultivation of China's HIV/AIDS Heroes
This chapter focuses on celebrity mechanisms in China's public health realm. It first examines the emergence of celebrity activism on health issues in the international arena and within the controversial and problematic state management of HIV/AIDS in China. It then turns to the rise of “HIV/AIDS Heroes” in the People's Republic of China (PRC) where the co-production and consumption of what Lisa Ann Richey and Stefano Ponte (2008: 711–29) call “aid celebrities” now occurs. It focuses on one of China's “AIDS heroes”, the actor Pu Cunxin, who has been actively enlisted in the CCP's policy goal of halting the spread of HIV/AIDS through appearances in educational movies and commercial TV series.
Keywords: public health, celebrity activism, HIV/AIDS Heroes, Lisa Ann Richey, Stefano Ponte, aid celebrities, Pu Cunxin
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