This chapter examines a Chinese literary celebrity from each of the past three decades—Wang Meng (b. 1934), Wang Shuo (b. 1958), and Wei Hui (b. 1974)—to show how developments in the literary field have transformed the nature of celebrity in China today. It begins with a brief discussion of the context and social value of literary production during the socialist, Maoist period (1949–76). It then discusses each of the literary celebrities in turn, moving from the eldest, Wang Meng, through to the youngest, Wei Hui, with a focus on different aspects of literary celebrity culture. Finally, it examines the impacts of Wang Meng, Wang Shuo, and Wei Hui on the broader literary cultures of their times.