Where Does the Danger Come From?
Since its launch in April 1998, Caijing had been focusing on business news. However, the magazine continued to prowl for broad public interest topics with a potential economic or business impact. By the time Caijing's editors gathered for their first post-holiday brainstorming session, SARS had shot to the top of the agenda. The magazine's editor-in-chief, Hu Shuli, argued that the potential for a SARS epidemic made it a critical piece of hard news. Furthermore, it also raised concerns about China's institutional preparedness for dealing with a major health crisis. Caijing's April 20 issue on the epidemic sold out at Chinese newsstands. Hu Shuli interpreted robust demand for the magazine as the surest sign that SARS had truly become a topic of urgent public concern, and many regarded the search for the origins of the disease not as an abstract scientific issue, but rather as a matter of life and death.
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