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This book challenges the cultural imbalance in current research traditions, and argues for a culturalist perspective in facilitating better intercultural exchange amidst accelerated processes of globalization. It is the first engagement with discourses in non-mainstream cultures. Covering a wide range of issues in public, professional, media, and intercultural communication, the twelve essays tackle culturally pressing issues by aligning viewpoints from various geo-political contexts.
Keywords: cultural imbalance, research traditions, culturalist perspective, intercultural exchange, mainstream cultures, globalization
Print publication date: 2006 | Print ISBN-13: 9789622098114 |
Published to Hong Kong Scholarship Online: September 2011 | DOI:10.5790/hongkong/9789622098114.001.0001 |
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