Out of Nowhere
Out of Nowhere
The success of the United States in global media and advertising markets forms a common theme within cultural studies and political economy. Hollywood continues to relentlessly impose its presence on “weaker” cultures. Franchise capitalism has reproduced Starbucks, Disney product stores, and McDonald's in the United Kingdom, in Europe, and in East Asian cities. In television industries, the franchising model is also on the ascendant. This model of production is recognisable in reality TV, game shows, and a range of lifestyle and infotainment programs. This book examines the contribution these shows make to social and economic relations in East Asia. It also examines a different narrative of the globalization of television, and looks at distribution channels and production strategies that manifest outside the purview of mainstream English-language scholarship.
Keywords: United states, global media, advertising, franchise capitalism, reality TV, game shows, lifestyle programs, infotainment programs, East Asia, globalization
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