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New Television, Globalisation, and the East Asian Cultural Imagination$
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Michael Keane, Anthony Y. H. Fung, and Albert Moran

Print publication date: 2007

Print ISBN-13: 9789622098206

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622098206.001.0001

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Adaptation, Imitation, and Innovation

Adaptation, Imitation, and Innovation

(p.176) (p.177) 11 Adaptation, Imitation, and Innovation
New Television, Globalisation, and the East Asian Cultural Imagination

Michael Keane

Anthony Fung

Albert Moran

Hong Kong University Press

This chapter focuses on the legal mechanisms for protecting TV-program formats. The practice of imitation in media industries has led the way in policing copyright protection. When writers of TV formats, producers, or broadcasters seek to protect their investment, they have to rely on cobbling together a jigsaw of pieces drawn from different areas of intellectual property law. In particular, format protection has been sought through four legal instruments: copyright, breach of confidence, passing-off, and an assortment of law to do with trademarks, patents, and so on.

Keywords:   TV program, copyright protection, intellectual property, format protection, copyright, breach of protection, trademarks

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