New Television
New Television
Adaptation has become the prime currency of contemporary television markets, particularly when ideas are transferred across cultural borders. The need to create compelling content has remained central, even if the adaptations in question have frequently taken advantage of limited international copyright protection. The key issue is the relationship between novelty, industry volatility, and consumer attention in this current age of adaptation. This final chapter draws together a number of threads that have a direct bearing on the future of television.
Keywords: adaptation, television markets, copyright protection, consumer attention, television
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