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New Television, Globalisation, and the East Asian Cultural Imagination$
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Michael Keane, Anthony Y. H. Fung, and Albert Moran

Print publication date: 2007

Print ISBN-13: 9789622098206

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622098206.001.0001

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Formats, Genres, and Engines

Formats, Genres, and Engines

(p.58) (p.59) 4 Formats, Genres, and Engines
New Television, Globalisation, and the East Asian Cultural Imagination

Michael Keane

Anthony Fung

Albert Moran

Hong Kong University Press

TV-format adaptation process is a mechanism of flexible, leaner production and a response to evolving industry practices. In addition, the format generates greater traction for television producers by providing new ways of connecting with audiences. This chapter differentiates format from genre and shows how the television-format business has generated innovations that extend the product life-cycle of concepts. In this sense, the flexibility of the format is tailored to the rapidly shortened shelf-life of television programming—a consequence of evolving audience demand for new services.

Keywords:   TV format, genre, television programming

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