Cultural Diversity, Trade, and Technology Transfer
Cultural Diversity, Trade, and Technology Transfer
This chapter considers non-textual elements of television-format exchange. Although formats have been licensed for some decades, the turn toward formatting as a business model is a response to escalating cost structures. As multi-channelling creates a demand for more varieties of content, flexible and hybrid forms of programming attract the interest of television networks. The globalization of formats, along with interactive cross-media promotion and production techniques, illustrates “cultural technology transfer”: the television format is a package of technologies and services, delivering growth and profit opportunities for television networks, producers, and advertisers.
Keywords: television format, formatting, multi-channelling, programming, television networks, globalization, formats, technology transfer
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