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New Television, Globalisation, and the East Asian Cultural Imagination$
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Michael Keane, Anthony Y. H. Fung, and Albert Moran

Print publication date: 2007

Print ISBN-13: 9789622098206

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622098206.001.0001

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Cultural Diversity, Trade, and Technology Transfer

Cultural Diversity, Trade, and Technology Transfer

(p.80) (p.81) 5 Cultural Diversity, Trade, and Technology Transfer
New Television, Globalisation, and the East Asian Cultural Imagination

Michael Keane

Anthony Fung

Albert Moran

Hong Kong University Press

This chapter considers non-textual elements of television-format exchange. Although formats have been licensed for some decades, the turn toward formatting as a business model is a response to escalating cost structures. As multi-channelling creates a demand for more varieties of content, flexible and hybrid forms of programming attract the interest of television networks. The globalization of formats, along with interactive cross-media promotion and production techniques, illustrates “cultural technology transfer”: the television format is a package of technologies and services, delivering growth and profit opportunities for television networks, producers, and advertisers.

Keywords:   television format, formatting, multi-channelling, programming, television networks, globalization, formats, technology transfer

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