Mass Media and Public Opinion
Mass Media and Public Opinion
This chapter offers an analytical account of the definitions of public opinion, the roles of the mass media, and how they may influence the government and politics of Hong Kong. It also proposes a discursive conception of public opinion that is characterized by struggles to represent public opinion and mediated by professional communicators. The chapter then unravels four types of media effect, including agenda-setting effects, publicity effects, legitimation effects, and omission effects. Moreover, the mechanisms in the Hong Kong Special Administrative Region (HKSAR) government and the strategies it employs in influencing and mediating public opinion are addressed. Furthermore, the impacts of the media in the making of public opinion and collective action in Hong Kong are explained.
Keywords: mass media, public opinion, Hong Kong, HKSAR, politics, media effect
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