This chapter demonstrates how media producers in East Asia mutually appropriate celebrities, icons, contents and program formats of East Asian pop culture for their own productions in their bid to garner stronger positions in their respective TV territories and the regional TV marketplace. It starts by addressing the general trends in programming and consumption, and structural changes that have contributed to the rise of regional networks of cultural production in East Asia. It also illustrates with examples how the Asian media productions form regional networks of cultural production that impact everyday lives. In addition, four modes of renting strategies that media producers or local broadcasters use to circulate popular cultural commodities from the region are explored, as responses to competition in the multi-channel universe of readily available international satellite TV channels and digital entertainment. Finally, there is a brief reflection on the potential of East Asian popular culture as a mechanism for compressing space among the diverse East Asian cultures and cities.