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East Asian Pop CultureAnalysing the Korean Wave$
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Beng Huat Chua and Koichi Iwabuchi

Print publication date: 2008

Print ISBN-13: 9789622098923

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622098923.001.0001

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PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2022. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 03 July 2022

Re-Imagining a Cosmopolitan ‘Asian Us’:

Re-Imagining a Cosmopolitan ‘Asian Us’:

Korean Media Flows and Imaginaries of Asian Modern Femininities

(p.90) (p.91) 5 Re-Imagining a Cosmopolitan ‘Asian Us’:
East Asian Pop Culture

Angel Lin

Avin Tong

Hong Kong University Press

This chapter provides a comparative analysis of the meaning-making activities of Hong Kong and Singaporean female audiences of Korean TV dramas. It finds that these audiences are adept in using Korean dramas to construct and confirm their own multiple, at times conflicting, subjectivities, which seem to be rooted concurrently in “tradition” and “modernity”, to negotiate everyday life tensions and dilemmas experienced in contemporary urban living, and to construct what they see as their distinctive “Asian” modern femininities. It starts by summarizing some of the major studies on Korean media flows, particularly the consumption of Korean TV dramas. The audience studies of Korean drama fans in Hong Kong and Singapore are explained. In addition, it describes the imaginaries of “Asian” modern femininities that seem to be emerging from these women's drama consumption practices. Moreover, it covers both potential uses and dangers of the “Asian values” discourse when women located in different Asian societies tries to imagine and negotiate their own ways of being modern women in Asia.

Keywords:   Korean TV dramas, Hong Kong, Singapore, female audiences, Korean media flows, Asian values, Korean drama fans, Asian modern femininities

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