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Discourses of Cultural China in the Globalizing Age$
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Doreen D. Wu

Print publication date: 2008

Print ISBN-13: 9789622099128

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622099128.001.0001

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PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2019. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 17 November 2019

East Is East and West Is West? Values and Styles of Communication in Foreign-Invested Enterprises in China

East Is East and West Is West? Values and Styles of Communication in Foreign-Invested Enterprises in China

Chapter:
(p.151) 8 East Is East and West Is West? Values and Styles of Communication in Foreign-Invested Enterprises in China
Source:
Discourses of Cultural China in the Globalizing Age
Author(s):

Sim Liang

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789622099128.003.0009

This chapter argues for identifying a synergistic communication model integrating the strengths of both Eastern and Western cultures for the future of China. Nonetheless, much more work needs to be done in uncovering the components and the intricate process constituting discursive reinvention as well as discursive appropriation which underlie the various possible types of cultural hybridization in the discourses of contemporary Cultural China. The chapter reports a study conducted in the early 2000s in Beijing, Shanghai and Guangzhou, the home to most of the foreign invested enterprises (FIEs) in mainland China. Starting from a constructivist ontology and an interpretivist epistemology, this study aims at using a qualitative methodology to arrive at a deep understanding of cross-cultural issues in the FIE setting from the actors' perspectives and using that understanding to gain insights into the management strategy in similar settings.

Keywords:   China, Eastern cultures, Western cultures, cultural hybridization, FIEs

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