Transborder Visuality: The Changing Patterns of Visual Exchange between Hong Kong and South China
Transborder Visuality: The Changing Patterns of Visual Exchange between Hong Kong and South China
This chapter focuses on advertising and lifestyle magazines in South China today to illuminate the changing impact of Hong Kong on China's new consumer culture. Since the 1980s, the interplay of Hong Kong/South China cultural industries has not been just a mere copying or mixing of images, but a transfer of visual production tactics that is consumer-driven and sensitive to urban lifestyles and global capitalism. The process of building cultural capital may enhance Hong Kong's footprint, create new open “spaces”, and attract diverse talents on both sides of a disappearing border. Transborder visuality refers to the dynamics involved in the transfer of visual culture from one geographic location to another. The analysis focuses on lifestyle magazines with transborder connections.
Keywords: lifestyle magazines, China, visual production, cultural capital, urban lifestyle
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