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TV Drama in China$
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Ying Zhu, Michael Keane, and Ruoyun Bai

Print publication date: 2008

Print ISBN-13: 9789622099401

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622099401.001.0001

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PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2021. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 17 June 2021

From the Margins to the Middle Kingdom:

From the Margins to the Middle Kingdom:

Korean TV Drama’s Role in Linking Local and Transnational Production

(p.187) 13 From the Margins to the Middle Kingdom:
TV Drama in China

Dong-Hoo Lee

Hong Kong University Press

This chapter examines South Korean drama and its rapid penetration into regional markets. Since the late 1990s, Korean popular culture has established a presence in Mainland China, Hong Kong SAR, Taiwan, Vietnam, and Japan. Korean television dramas have been at the forefront of the so-called Korean Wave, or hanliu, which has diversified the media and cultural landscape in Asia, in turn challenging the unilateral, top-down flow of globalization.

Keywords:   South Korea, popular culture, television dramas, Korean Wave, hanliu

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