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Philippine EnglishLinguistic and Literary$
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M. A. Lourdes S. Bautista and Kingsley Bolton

Print publication date: 2008

Print ISBN-13: 9789622099470

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622099470.001.0001

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PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2020. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 24 October 2020

Taglish, or the phantom power of the lingua franca

Taglish, or the phantom power of the lingua franca

Chapter:
(p.101) 6 Taglish, or the phantom power of the lingua franca
Source:
Philippine English
Author(s):

Vicente L. Rafael

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789622099470.003.0007

This chapter discusses Taglish as a lingua franca of the mass media. Tagalog serves as the language of commercially driven mass media, specifically radio, television, and film. As the lingua franca of the mass media, Tagalog manages in fact to have a translocal reach. It does so, however, only and always in conjunction with other translocal languages: English and Spanish. Thus, it is as another kind of language, Taglish, that Tagalog comes across as a lingua franca, providing the conditions for the emergence of a mass audience in the contemporary Philippines.

Keywords:   Taglish, lingua franca, mass media, Tagalog, English, Spanish, mass audience

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