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Professional CommunicationCollaboration between Academics and Practitioners$
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Winnie Cheng and Kenneth C. C. Kong

Print publication date: 2009

Print ISBN-13: 9789622099654

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622099654.001.0001

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Professional Communicative Competences: Four Key Industries in Hong Kong

Professional Communicative Competences: Four Key Industries in Hong Kong

(p.31) 3 Professional Communicative Competences: Four Key Industries in Hong Kong
Professional Communication

Winnie Cheng

Hong Kong University Press

After Hong Kong was handed over from Britain to China on July 1, 1997, the language policy was modified by the Hong Kong SAR's government to “develop a civil service which is biliterate in English and Chinese and trilingual in English, Cantonese and Putonghua.” Beginning 1998, secondary schools aided by the government in Hong Kong were required to teach Cantonese. However, it is important to note that several people still preferred to use English as an instruction medium and the language is still recognized as the country's language of commerce and business. The use of English as a medium in professional and business communication is supported by the Hong Kong Workplace English Campaign (WEC), which aims to encompass all sectors in which possessing English communication skills proves to be important. This chapter particularly concentrates on analyzing web-based information about Financial Services, Trade and Logistics, Tourism, and Professional Services and Other Producers' Services.

Keywords:   Financial Services, Trade, Tourism, Professional Services, WEC, English, medium

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