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Professional CommunicationCollaboration between Academics and Practitioners$
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Winnie Cheng and Kenneth C. C. Kong

Print publication date: 2009

Print ISBN-13: 9789622099654

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622099654.001.0001

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PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2021. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 17 January 2022

A Genre Analysis of the Strategic Plans of Higher Education Institutions in Hong Kong and the United States of America

A Genre Analysis of the Strategic Plans of Higher Education Institutions in Hong Kong and the United States of America

Chapter:
(p.53) 4 A Genre Analysis of the Strategic Plans of Higher Education Institutions in Hong Kong and the United States of America
Source:
Professional Communication
Author(s):

Ammy Yuen Yee Chan

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789622099654.003.0004

As strategic planning encompasses informed decision making aimed at helping leaders and management lead their enterprise towards competitive success while aiding in imposing relevant changes to structure, systems, and process, it proves to be important for both the public and private sectors. Strategic planning highlights the vision and mission of the organization while considering the business plans and the organization's goals. In terms of higher education, strategic planning is utilized so that the university can evaluate its goals and directions and identify its advantages in line with changes within the environment. Also, it ensures that the members of the university are acting toward achieving the same goals. This chapter analyzes Internet-obtained data regarding the strategic plans of five US universities and five Hong Kong universities.

Keywords:   higher education, strategic planning, competitive success, goals, university, Hong Kong, US

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