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Professional CommunicationCollaboration between Academics and Practitioners$
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Winnie Cheng and Kenneth C. C. Kong

Print publication date: 2009

Print ISBN-13: 9789622099654

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622099654.001.0001

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PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2022. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 22 May 2022

Interactions of Professional, Institutional and Business Discourses in Academic Settings

Interactions of Professional, Institutional and Business Discourses in Academic Settings

Chapter:
(p.112) (p.113) 7 Interactions of Professional, Institutional and Business Discourses in Academic Settings
Source:
Professional Communication
Author(s):

Kenneth C. C. Kong

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789622099654.003.0007

Identities entail a certain degree of complexity since people may belong to both a profession and an institution. This type of multiple membership may bring about confusion, particularly in terms of the methodologies and analysis levels involved in “institutional discourse” and “professional discourse.” Professional discourse encompasses not only the language used by professionals, as this may also be perceived as the “new work order” in which workers are empowered through increasing their work motivation. It is important to note that “professionals” should refer not only to those who are traditionally perceived as such, but to other workers such as telephone operators, teachers, etc. This chapter defines the discourse system and the business discourse.

Keywords:   business discourse, discourse system, institutional discourse, professional discourse, new work order

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