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Fruit Chan's Made in Hong Kong$
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Esther M. K. Cheung

Print publication date: 2009

Print ISBN-13: 9789622099777

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789622099777.001.0001

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The Art of Détournement

The Art of Détournement

(p.52) (p.53) 4 The Art of Détournement
Fruit Chan's Made in Hong Kong

Esther M. K. Cheung

Hong Kong University Press

This chapter explores the way in which realism has been mobilized as a device to challenge and defamiliarize the dominant, commercial genre. It suggests that Made in Hong Kong, with its “realistic motivations,” embodies the defamiliarizing effect, setting off a series of efforts at artistic détournement. Made in Hong Kong also relates to the idea of détournement because of Fruit Chan's incentives to articulate an alternative and critical vision within Hong Kong's commercial cinema.

Keywords:   realism, commercial genre, Made in Hong Kong, defamiliarizing effect, détournement, Fruit Chan

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