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Where There Are Asians, There Are Rice CookersHow “National” Went Global via Hong Kong$
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Yoshiko Nakano

Print publication date: 2009

Print ISBN-13: 9789888028085

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789888028085.001.0001

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PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2022. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 19 May 2022

Introduction Introduction We Are Not That Poor Any More

Introduction Introduction We Are Not That Poor Any More

(p.1) Introduction We Are Not That Poor Any More
Where There Are Asians, There Are Rice Cookers

Yoshiko Nakano

Hong Kong University Press

Where there are Asians, there are rice cookers. According to one estimate, some 43 million units were sold worldwide in 2006. The electric rice cooker has to be one of the “Made in Japan” products that has had the most impact on the lives of Asian people. And yet the story of its globalization has not received much attention. This book presents a different approach to the success story of “Made in Japan” products in Hong Kong and beyond, adopting multiple perspectives rather than a single Japanese one. It tells how a Japanese manufacturing giant, working hand in hand with a Chinese entrepreneur, learned to localize its appliances for the global market and, transcending national boundaries, brought modern Japanese convenience to the city's emerging middle class.

Keywords:   Asians, rice cookers, Made in Japan, globalization, Hong Kong

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