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Where There Are Asians, There Are Rice CookersHow “National” Went Global via Hong Kong$
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Yoshiko Nakano

Print publication date: 2009

Print ISBN-13: 9789888028085

Published to Hong Kong Scholarship Online: September 2011

DOI: 10.5790/hongkong/9789888028085.001.0001

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PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2022. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 22 May 2022

You Salarymen Can’t Think Outside the Box!

You Salarymen Can’t Think Outside the Box!

A Hong Kong Entrepreneur Takes on a Japanese Manufacturing Giant

(p.63) 3 You Salarymen Can’t Think Outside the Box!
Where There Are Asians, There Are Rice Cookers

Yoshiko Nakano

Hong Kong University Press

William Mong, the Hong Kong entrepreneur, officially started business with Matsushita Electric Trading, the Japanese manufacturing giant, at a time when anti-Japanese sentiments were still rampant in Hong Kong. In 1954, the company's founder, Konosuke Matsushita, personally, and without any written agreement, entrusted Mong with the exclusive rights for the sale and distribution of National products in Hong Kong. The chapter describes Mong's attempts at localizing Matsushita's star product at the time, the classic vacuum radio, and the encounters with his Japanese salaryman counterparts that ensued. It reveals Mong's attention to detail, his high expectations, both of himself and others, and how he made use of Chinese transnational networks to expand his market.

Keywords:   William Mong, Matsishita Electric Trading, Hong Kong, Konosuke Matsushita, National products, vacuum radio, transnational networks

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