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Korean Masculinities and Transcultural Consumption - Hong Kong Scholarship Online
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Korean Masculinities and Transcultural Consumption

Sun Jung


South Korean masculinities have enjoyed dramatic influence in pan-Asian popular culture, which travels freely due to its non-nationalistic appeal. This book investigates transcultural consumption of three iconic figures: the middle-aged Japanese female fandom of actor Bae Yong-Joon, the Western online cult fandom of the horror film Oldboy, and the Singaporean fandom of the popstar Rain. Through these three specific but hybrid masculine contexts, the author develops the concepts of soft masculinity, as well as global and postmodern variants of masculine cultural impacts. The author argues that ... More

Keywords: South Korea, pan-Asian culture, non-nationalistic, transcultural, masculine contexts, soft masculinity, Korean Wave

Bibliographic Information

Print publication date: 2010 Print ISBN-13: 9789888028672
Published to Hong Kong Scholarship Online: September 2011 DOI:10.5790/hongkong/9789888028672.001.0001


Affiliations are at time of print publication.

Sun Jung, author
School of Communication and the Arts, Victoria University