The Development of Life Insurance and Bancassurance in the Post-Handover Decade
The Development of Life Insurance and Bancassurance in the Post-Handover Decade
The handover on July 1997 made Hong Kong a Special Administrative Region within China. Around that time, the provisional government set about adding seats in the Legislative Council to represent such specific industries and other “functions,” such as finance, insurance, real estate, and commerce; hence these members were representatives of “functional constituencies.” For the longest time, conventional insurers have prided themselves on offering personalized, comprehensive service one-to-one through both the agency system and their own sales networks. However as banking expanded globally with more value-added services, bancassurance rode high on this global expansion. The development of bancassurance in Hong Kong can be traced to the Associated Bankers Insurance Co. Ltd. in the 1960s and CIGNA in the 1970s. However, the heyday of bancassurance would not come until the mid-to-late 1990s.
Keywords: handover, Hong Kong, functional constituencies, bancassurance, Associated Bankers Insurance, CIGNA
Hong Kong Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
Please, subscribe or login to access full text content.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .