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The Pusan International Film Festival, South Korean Cinema and Globalization$
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SooJeong Ahn

Print publication date: 2011

Print ISBN-13: 9789888083589

Published to Hong Kong Scholarship Online: May 2012

DOI: 10.5790/hongkong/9789888083589.001.0001

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PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2021. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 30 July 2021

A Global Film Producer: The Pusan Promotion Plan

A Global Film Producer: The Pusan Promotion Plan

Chapter:
(p.101) 4 A Global Film Producer: The Pusan Promotion Plan
Source:
The Pusan International Film Festival, South Korean Cinema and Globalization
Author(s):

Soojeong Ahn

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789888083589.003.0005

This chapter uncovers a new function of festivals and investigates their interrelationships with production, exhibition and distribution branches of traditional film industries. Focusing on the Pusan Promotion Plan, a project market in which new Asian feature films could seek co-financing and co-production partners, the chapter argues that film festivals today have begun to play a new role in the global film industry as an effective producer by actively engaging the production process as well as exhibition and distribution partners. The chapter shows how the PPP helped further Pusan's and PIFF's regionalization strategy.

Keywords:   co-financing, co-production, distribution, promotion, PPP, CineMart, producer, KOFIC, AFIC

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