Jump to ContentJump to Main Navigation
Structure, Audience and Soft Power in East Asian Pop Culture$
Users without a subscription are not able to see the full content.

Beng Huat Chua

Print publication date: 2012

Print ISBN-13: 9789888139033

Published to Hong Kong Scholarship Online: September 2017

DOI: 10.5790/hongkong/9789888139033.001.0001

Show Summary Details
Page of

PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2021. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 04 August 2021

Layers of Audience Communities

Layers of Audience Communities

Chapter:
(p.103) 6 Layers of Audience Communities
Source:
Structure, Audience and Soft Power in East Asian Pop Culture
Author(s):

Chua Beng Huat

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789888139033.003.0007

With the national and cultural boundary-crossing of East Asian Pop Culture becoming part of the regular diet of regional media consumers, national and transnational communities of audience/consumers have emerged, ranging from different types of “occasioned” communities to highly organized transnational fan communities that engage with the national politics of different countries as necessary. While all these beyond-the-text activities of communities of consumers are motivated by their affective labor and are engendered by their love of the pop culture, stars and genres, they still unavoidably get appropriated and transformed by the producers into profit, even the sub-fan organizations cannot ultimately escape this fate.

Keywords:   Fan clubs, occasioned communities, transnational fan communities, internet sub-fans, affective labor

Hong Kong Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .