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Structure, Audience and Soft Power in East Asian Pop Culture$
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Beng Huat Chua

Print publication date: 2012

Print ISBN-13: 9789888139033

Published to Hong Kong Scholarship Online: September 2017

DOI: 10.5790/hongkong/9789888139033.001.0001

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Layers of Audience Communities

Layers of Audience Communities

(p.103) 6 Layers of Audience Communities
Structure, Audience and Soft Power in East Asian Pop Culture

Chua Beng Huat

Hong Kong University Press

With the national and cultural boundary-crossing of East Asian Pop Culture becoming part of the regular diet of regional media consumers, national and transnational communities of audience/consumers have emerged, ranging from different types of “occasioned” communities to highly organized transnational fan communities that engage with the national politics of different countries as necessary. While all these beyond-the-text activities of communities of consumers are motivated by their affective labor and are engendered by their love of the pop culture, stars and genres, they still unavoidably get appropriated and transformed by the producers into profit, even the sub-fan organizations cannot ultimately escape this fate.

Keywords:   Fan clubs, occasioned communities, transnational fan communities, internet sub-fans, affective labor

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