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Creativity and Academic ActivismInstituting Cultural Studies$
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Meaghan Morris and Mette Hjort

Print publication date: 2012

Print ISBN-13: 9789888139392

Published to Hong Kong Scholarship Online: May 2013

DOI: 10.5790/hongkong/9789888139392.001.0001

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PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2021. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 17 September 2021

Uses of Media Culture, Usefulness of Media Culture Studies

Uses of Media Culture, Usefulness of Media Culture Studies

Beyond Brand Nationalism into Public Dialogue

(p.139) 8 Uses of Media Culture, Usefulness of Media Culture Studies
Creativity and Academic Activism

Koichi Iwabuchi

Hong Kong University Press

The writer of this chapter critically examines the recent development of “brand nationalism” in the context of the Japanese government's growing interest in recent times in using media culture for the promotion of national branding in the international cultural arena. He argues that the resulting institutionalization of the expediency of media culture has had the effect of significantly thwarting the development of media culture's capacity to promote hitherto marginalized voices and cultural expressions in the public sphere.

Keywords:   Over-politicization, media cultural industries, Japanese government, soft power, Marginalized Voices, Brand Nationalism, Ideological Closure

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