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Creativity and Academic ActivismInstituting Cultural Studies$
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Meaghan Morris and Mette Hjort

Print publication date: 2012

Print ISBN-13: 9789888139392

Published to Hong Kong Scholarship Online: May 2013

DOI: 10.5790/hongkong/9789888139392.001.0001

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Uses of Media Culture, Usefulness of Media Culture Studies

Uses of Media Culture, Usefulness of Media Culture Studies

Beyond Brand Nationalism into Public Dialogue

Chapter:
(p.139) 8 Uses of Media Culture, Usefulness of Media Culture Studies
Source:
Creativity and Academic Activism
Author(s):

Koichi Iwabuchi

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789888139392.003.0010

The writer of this chapter critically examines the recent development of “brand nationalism” in the context of the Japanese government's growing interest in recent times in using media culture for the promotion of national branding in the international cultural arena. He argues that the resulting institutionalization of the expediency of media culture has had the effect of significantly thwarting the development of media culture's capacity to promote hitherto marginalized voices and cultural expressions in the public sphere.

Keywords:   Over-politicization, media cultural industries, Japanese government, soft power, Marginalized Voices, Brand Nationalism, Ideological Closure

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