The Commodification of the Body
The Commodification of the Body
The anxiety about body image is captured by the ubiquitous consumer culture and the ever-expanding beauty market in China today. Mass media contributes to the commodification of female appearance by producing the feeling of imperfection and creating the desire to buy an “ideal beauty”. While some women actively construct their senses of self by consuming various beauty products, including cosmetic surgery, others are passively exploited by the profit-driven market and suffer from dangerous operations such as leg-stretching surgery. Nevertheless, both cases display women’s bodies being targeted by China’s thriving beauty industry.
Keywords: China, Cosmetic surgery, commodification, ideal beauty, mass media, glossy magazine, normalization, beauty industry, leg-stretching surgery, consumer culture
Hong Kong Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
Please, subscribe or login to access full text content.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .