Jump to ContentJump to Main Navigation
Buying BeautyCosmetic Surgery in China$
Users without a subscription are not able to see the full content.


Print publication date: 2013

Print ISBN-13: 9789888139811

Published to Hong Kong Scholarship Online: September 2013

DOI: 10.5790/hongkong/9789888139811.001.0001

Show Summary Details
Page of

PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2022. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 29 June 2022

The Commodification of the Body

The Commodification of the Body

(p.124) (p.125) 5 The Commodification of the Body
Buying Beauty

Wen Hua

Hong Kong University Press

The anxiety about body image is captured by the ubiquitous consumer culture and the ever-expanding beauty market in China today. Mass media contributes to the commodification of female appearance by producing the feeling of imperfection and creating the desire to buy an “ideal beauty”. While some women actively construct their senses of self by consuming various beauty products, including cosmetic surgery, others are passively exploited by the profit-driven market and suffer from dangerous operations such as leg-stretching surgery. Nevertheless, both cases display women’s bodies being targeted by China’s thriving beauty industry.

Keywords:   China, Cosmetic surgery, commodification, ideal beauty, mass media, glossy magazine, normalization, beauty industry, leg-stretching surgery, consumer culture

Hong Kong Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .