Between the Local and the Global
Between the Local and the Global
In an era of globalization, female beauty seems to be increasingly standardized according to the Western ideal. However, the author argues that Chinese women’s preference to “Caucasian features” need to be understood in local settings.The author discusses how the “Caucasian features” take on various meanings in China’s historical and social contexts. Furthermore, the author explores how globalization has heightened the sense of local culture and increased the Chinese’s sentiment towards the oriental aspects of Chinese beauty. It reveals the tension between cultural homogenization and heterogenization in terms of the globalization of standards of beauty and women’s pursuit of these standards through cosmetic surgery.
Keywords: China, Cosmetic surgery, Double-eyelid surgery, Whitening injection, Globalization, Westernization, Fair skin, Oriental beauty, National sentiment
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