This particular book seeks to have experts on East Asian and European book history explore issues of mutual interest, to the benefit the main concerns and other issues of book history at the opposite ends of Eurasia. Here the editors concentrate on the book cultures of the two regions of Eurasia, East Asia and Western Europe, which in pre-modern times made the most of publishing books. Just as the most influential Western scholars of the European book have relished researching how the book has shaped the history of European countries other than just their own, so do we now wish to analyze the development of book production, distribution, and consumption of these regions from a consciously comparative perspective. Our hope is that our findings will cast new light on the history of books and book culture within each of these regions.
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