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The Book Worlds of East Asia and Europe, 1450-1850Connections and Comparisons$
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Joseph P. McDermott and Peter Burke

Print publication date: 2015

Print ISBN-13: 9789888208081

Published to Hong Kong Scholarship Online: May 2016

DOI: 10.5790/hongkong/9789888208081.001.0001

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PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2022. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 24 May 2022

Empire of Texts

Empire of Texts

Book Production, Book Distribution, and Book Culture in Late Imperial China

(p.181) 5 Empire of Texts
The Book Worlds of East Asia and Europe, 1450-1850

Cynthia Brokaw

Hong Kong University Press

Brokaw draws upon her field research in China to give an exceptionally rich account of the production practices in ordinary book publishing outfits in market towns and villages in key production sites of south China in late imperial times. She pays particular attention to publishing technology, noting that printing with moveable type, which had been tried in China, was ‘not cost effective’ and that woodblock printing had ‘certain economic advantages over European-style letter-press printing’, since it did not require investment in expensive machinery or the need to estimate in advance the number of copies of a text that would be bought.

Keywords:   Europe, Asia, Eurasia, Book history, Book culture, Book Printing, Technology, Publishing, Book distribution, Book consumption

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