Jump to ContentJump to Main Navigation
Art WorldsArtists, Images, and Audiences in Late Nineteenth-Century Shanghai$
Users without a subscription are not able to see the full content.

Roberta Wue

Print publication date: 2014

Print ISBN-13: 9789888208463

Published to Hong Kong Scholarship Online: September 2017

DOI: 10.5790/hongkong/9789888208463.001.0001

Show Summary Details
Page of

PRINTED FROM HONG KONG SCHOLARSHIP ONLINE (www.hongkong.universitypressscholarship.com). (c) Copyright Hong Kong University Press, 2020. An individual user may print out a PDF of a single chapter of a monograph in HKSO for personal use.date: 23 October 2020

The Shanghai Artist in Advertising and Mass Media

The Shanghai Artist in Advertising and Mass Media

Chapter:
(p.71) Chapter Two The Shanghai Artist in Advertising and Mass Media
Source:
Art Worlds
Author(s):

Roberta Wue

Publisher:
Hong Kong University Press
DOI:10.5790/hongkong/9789888208463.003.0003

Examines the relationships between Shanghai artists and their public and the establishment of these relationships through Shanghai’s growing mass media outlets. By exploiting the city’s burgeoning newspaper and publishing industries, artists promoted themselves as public figures and marketed themselves, their products and activities; through the mass media, they were able to access audiences on local, national and even international levels. By using newspaper advertising and articles, guide books, popular periodicals and collected writings, this chapter reveals the formation of the art world’s public image, promoted for consumption by an urban audience and mass readership.

Keywords:   Shenbao, Advertising, Art world, Print culture, Celebrity, Philanthropy, Price list, Relief aid, Lithography

Hong Kong Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .