The Shanghai Artist in Advertising and Mass Media
The Shanghai Artist in Advertising and Mass Media
Examines the relationships between Shanghai artists and their public and the establishment of these relationships through Shanghai’s growing mass media outlets. By exploiting the city’s burgeoning newspaper and publishing industries, artists promoted themselves as public figures and marketed themselves, their products and activities; through the mass media, they were able to access audiences on local, national and even international levels. By using newspaper advertising and articles, guide books, popular periodicals and collected writings, this chapter reveals the formation of the art world’s public image, promoted for consumption by an urban audience and mass readership.
Keywords: Shenbao, Advertising, Art world, Print culture, Celebrity, Philanthropy, Price list, Relief aid, Lithography
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