The Inside/Outside Equation
The Inside/Outside Equation
Building Skins and Screens
This chapter examines the relationship between the internal façade and internal structure of buildings to elucidate how digital buildings have generated new levels of interactivity between people and structures. Applying a media ecology approach to the analysis of digital buildings, such as Times Square “zipper” and the Empire State Building in New York, the authors demonstrate how such buildings transform the relationship between inside and outside of architectural structures, and intensify the capacity to meaningfully communicate with contemporary publics. They argue that the multitudinous uses to which digital media façades are put, is consistent with the ethos of public space.
Keywords: Media ecology, Digital buildings, Public space, Digital architecture
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