The Rise of Cantopop
The Rise of Cantopop
The Mid- to Late 1970s
The rise of Cantopop can be attributed to the huge growth in local audiences in Hong Kong in the 1970s, when local Cantonese cultural industries became profitable business. The radical transformation of the socio-political background and the swift development of local mass media in the 1970s provided a historical juncture in which a local Hong Kong consciousness came into being at long last. While Cantonese television and cinema became central to the colony’s cultural industries, Cantopop industry also provided a new source of stars. Thanks to its thriving vitality, the changing mediascape, and the developing economy, Cantopop had grown into a highly profitable business with a quickly expanding market by the end of the 1970s.
Keywords: Local consciousness, Television songs, God of Cantopop, Cross-media synergy, Pop stardom
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